Session 3 Conversational Commerce

Homework

• Conversational Commerce - research a definition + IN YOUR OWN WORDS, post a definition in your blog
• Find an image that expresses your understanding of Conversational Commerce, ideally a commerce enabled chatbot - upload into your blog
• Click on the link to submit your homework
• Group A
• Group B
• Group C

Classwork

Exercise - Choice

Analysis

• Choose 2 companies to evaluate their chatbots
• Experience actual conversation with each bot
• What the conversation helpful - yes, how - no, why not
• Was the conversation engaging
• What is the purpose of the chatbot
• Service
• Sales
• Lead generation
• Is there a next step or follow up - what type
• What would you do differently
• Take screenshots - create a presentation in Google Drive slides
• Post in your blog + submit the link

OR

Build a chatbot

• Chatfuel - is a free no-code platform
• Other choices of bot platforms

Advice

• View a short video first
• Look through the entire platform - what tools are available
• Plan the conversation
• Build
• Take screenshots
• Create a presentation in Google slides - link to your chatbot
• or
• Embed the bot in your blog
• Submit the link

Submit Classwork

• Group A
• Group B
• Group C

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Google RCS for chatbot marketing