Session 2 Omnichannel

Homework

• Omnichannel Marketing - research a definition + IN YOUR OWN WORDS, post a definition in your blog
• Find an image that expresses your understanding of Omnichannel Marketing - upload into your blog
• Click on the link to submit your homework
• Group A
• Group B
• Group C

Classwork

Choose 1 hotel or business to evaluate their Omnichannel effectiveness

• Use your customer decision path image and research the hotel's various digital touchpoints:
• Think
• Do they engage the customer
• Is it coherent - a consistent theme or story
• Is it effective in attracting + capturing the customer - why, why not
• What would you do differently to improve the customer experience
• Take screenshots to support your analysis
• Use Google Drive Slides to present
• Upload your presentation to your blog

Click on the link to submit your classwork

• Group A
• Group B
• Group C

Videos - Omni Channel

Video - Easy Jet

Example map from Group A - link

Video fom My in her homework - 2 minutes, good explanation